{"id":473584,"url":"\/sustainability\/","layout":"standard","version":"2025-08-14T02:59:31.000000Z","blocks":[{"id":4488765,"type":"banner","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"type":{"id":109712793,"value":"slim"},"title":{"id":109712794,"value":"Sustainability"},"copy":{"id":109712795,"value":"Our Sustainability Promise"},"titleColor":{"id":109712796,"value":"#{banner.title.color}"},"titleBackground":{"id":109712797,"value":"#{banner.title.background.color}"},"copyColor":{"id":109712798,"value":"#{banner.copy.color}"},"copyBackground":{"id":109712799,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":109712800,"value":"95%"},"textShadow":{"id":109712801,"value":"#{banner.text.shadow}"},"borderRadius":{"id":109712802,"value":"0px"},"buttonBorderRadius":{"id":109712803,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":109712804,"value":"#{button.primary.color}"},"buttonStyle":{"id":109712805,"value":"secondary"},"buttonSize":{"id":109712806,"value":"standard"},"overlayOpacity":{"id":109712807,"value":"0.15"},"overlayColourStart":{"id":109712808,"value":"#000000"},"overlayColourEnd":{"id":109712809,"value":"#000000"},"overlayDirection":{"id":109712810,"value":"90"},"image":{"id":109712811,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/1npvch1tlxnuhsoh4xjyzjqmsrgauetkoczzqhvr7sr0fh5d.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":109712812,"value":null},"videoThumbnail":{"id":109712813,"value":null},"media":{"id":109712814,"value":"image"},"align":{"id":109712815,"value":"center"},"verticalAlignment":{"id":109712816,"value":"center"},"font":{"id":109712817,"value":"#{heading1.font}"},"actions":{"id":109712818,"value":"[{\"text\":\"\",\"href\":\"\"},{\"text\":\"\",\"href\":\"\"}]"},"padding":{"id":109712820,"value":"6"},"fullWidth":{"id":109712821,"value":"1"},"fullBackgroundColor":{"id":109712822,"value":"#{banner.fullBackground.color}"},"published":{"id":109712823,"value":"1"},"conditions":{"id":109712824,"value":"[]"},"template":{"id":109719596,"value":"banner"}}},{"id":4488766,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"html":{"id":109712825,"value":"<p>92 million tonnes of textiles waste is produced every year. The fashion industry is responsible for 10% of humanity's carbon emissions (World Economic Forum) and is one of the world's largest polluters. Being serious about <a target=\"_blank\" href=\"\/blog\/?search=sustainability\" rel=\"noreferrer noopener\">sustainability<\/a> means fashion needs a redesign.<\/p><p><strong>Why I Started This Brand<\/strong><\/p><p>As a wildlife conservationist and environmentalist, I\u2019ve spent my life immersed in the natural world\u2014studying it, protecting it, and sharing its wonders with others. But the more time I\u2019ve spent in nature, the more I\u2019ve seen what threatens it: habitat loss, pollution, biodiversity decline, and the rapidly growing impacts of climate change.<\/p><p>One of the most overlooked contributors to these problems is the fashion industry.<\/p><p>Fast fashion is now one of the most polluting industries on the planet. It drives deforestation, contaminates waterways with toxic dyes, produces mountains of waste, and relies on fossil fuels to manufacture cheap, disposable clothing. All of this comes at a devastating cost to wildlife and ecosystems. And too often, these impacts are hidden behind the glamour of the high street or the convenience of online shopping.<\/p><p>That\u2019s why I started this clothing brand.<\/p><p>It\u2019s not just about creating sustainable apparel\u2014it\u2019s about telling a story. Each design is inspired by the natural world, by the species we\u2019re trying to protect and the landscapes we\u2019re trying to preserve. And every product is made with the planet in mind: circular design, organic materials, renewable energy, and no waste.<\/p><p>This brand is my way of turning awareness into action. It\u2019s a platform to highlight the urgent challenges facing our planet and to show that fashion can be part of the solution, not the problem.<\/p><p>When you wear one of these pieces, you\u2019re not just wearing a shirt. You\u2019re helping spark conversations, support ethical production, and protect the very ecosystems we depend on.<\/p><p>Thank you for being part of this movement.<\/p><p>\u2014 Pete<\/p>"},"borderRadius":{"id":109712826,"value":"#{text.border.radius}"},"textColor":{"id":109712827,"value":"#{text.color}"},"backgroundColour":{"id":109712828,"value":"#0000"},"truncateHeight":{"id":109712829,"value":null},"padding":{"id":109712831,"value":"6"},"fullWidth":{"id":109712832,"value":"0"},"fullBackgroundColor":{"id":109712833,"value":"#{text.fullBackground.color}"},"published":{"id":109712834,"value":"1"},"conditions":{"id":109712835,"value":"[]"},"template":{"id":109719597,"value":"text"}}},{"id":4489006,"type":"row","published":1,"size":{"x":12,"y":0},"order":2,"items":[{"id":4489060,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"video":{"id":109720870,"value":"zCD_bssV4ak"},"ratio":{"id":109720871,"value":"short"},"overlay":{"id":109720872,"value":"0"},"borderRadius":{"id":109720873,"value":"4px"},"overlayOpacity":{"id":109720874,"value":"0"},"overlayColourStart":{"id":109720875,"value":"#0000"},"overlayColourEnd":{"id":109720876,"value":"#0000"},"overlayDirection":{"id":109720877,"value":"90"}}},{"id":4489061,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"html":{"id":109720878,"value":"<h3>How Teemill T-shirts are made<\/h3>"},"textColor":{"id":109720879,"value":"#{text.color}"},"borderRadius":{"id":109720880,"value":"4px"},"backgroundColour":{"id":109720881,"value":"#0000"}}}],"properties":{"backgroundColor":{"id":109719705,"value":"#0000"},"borderRadius":{"id":109719706,"value":"4px"},"padding":{"id":109719708,"value":"6"},"fullWidth":{"id":109719709,"value":"0"},"fullBackgroundColor":{"id":109719710,"value":"#fff0"},"published":{"id":109719711,"value":"1"},"conditions":{"id":109719712,"value":"[]"},"direction":{"id":109720868,"value":"column"},"template":{"id":109720869,"value":"video"}}}],"properties":{"title":{"id":109712790,"value":"Sustainability"},"isStorePage":{"id":109712791,"value":"1"},"ogImage":{"id":109712792,"value":"https:\/\/images.podos.io\/igcdzucytfqciqh6btgklmmgnyo7zvyejhjsz6hjsp27ufxt.jpg.jpg?w=1200&h=auto"},"description":{"id":109719601,"value":"As a wildlife conservationist and environmentalist, I\u2019ve spent my life immersed in the natural world\u2014studying it, protecting it, and sharing its wonders with others. But the more time I\u2019ve spent in nature, the more I\u2019ve seen what threatens it: habitat loss, pollution, biodiversity decline, and the rapidly growing impacts of climate change.\nOne of the most overlooked contributors to these problems is the fashion industry."}},"labels":[],"published":1,"sitemap":1,"divisionId":403219,"edited":true}